Groovy Grape began back in 1997 when Dallas, our founder, ran his very first Barossa Valley tour. What started as a simple idea — small groups, relaxed travel, and a focus on fun — soon grew into something much bigger. Over time, Groovy began taking travellers across South Australia and beyond, building a reputation for adventure, good company, and unforgettable experiences.

Like many in tourism, we had to pause during COVID. However, the story came full circle when Dallas and his family brought Groovy back into their hands. Today, the next generation has joined the team, keeping that same spirit alive while bringing fresh energy and new ideas for the future.